Bing Says Goodbye to Bing Shopping, Hello Product Search With Rich Captions &...
Today, Bing announced that Bing Shopping is being replaced by Product Search, which simply integrates product results within Bing search results rather than in a separate destination. With this...
View ArticleBing Ads Sneak Peeks Editor Updates, Acknowledges Burning Mac Version Question
Microsoft’s Ping Jen has posted a look at upcoming changes to Bing Ads Editor, the desktop tool for managing Bing Ads campaigns. The changes include an updated user interface (UI) and faster data...
View Article10 Features Unique To Bing Ads That You Might Not Know About
On the Bing Ads blog this week Marta Turek from Mediative spotlighted several features offered in Bing Ads that are not available in Google AdWords. Most PPC practitioners spend more time in AdWords...
View ArticleBing Ads Launches Google Enhanced Campaigns Compatibility Update, Tablet...
Today Bing Ads launched the updates the company announced in June to make the platform more compatible with the changes Google ushered in with enhanced campaigns. The updates were implemented to...
View ArticleBing Ads Expands To 5 Southeast Asia Countries
As of today, advertisers in Malaysia, Indonesia, Thailand, Philippines and Vietnam have access to Bing Ads. The roll out of Bing Ads means marketers in these countries can use one platform to...
View ArticleBing Ads Introduces Performance Comparison Graphs
The Bing Ads UI has long been plagued by obfuscation. Yes, there have been improvements such as the addition of performance trends and change history visualization, but there hasn’t be a way to...
View ArticleNew Bing Ads Location Extension Features Roll Out To All US Advertisers
The added features Bing Ads introduced to Location Extensions in June are now available to all advertisers in the US. If you’re running mobile or local paid search campaigns, you’ll want to be sure...
View ArticleNew PPC Login Required: Bing Ads Moves To Microsoft Account Logins Starting...
Bing Ads users may start seeing a new screen at login asking them to sign in with a Microsoft account, in much the same way AdWords users are required to have a Google account. Once you make the...
View ArticleBing Ads Accredited? Get Updated Badges And Certificates
You may have noticed, Microsoft rolled out new branding for Bing and Bing Ads over the past month. Now, that new look has carried over to the Bing Ads Accredited Professional program. Updated...
View ArticleThe Double Serving Myth: When One Company Monopolizes PPC Ad Results
Here are two scenarios that are currently keeping many PPC advertisers up at night — maybe you’re one of them: A parent company buys up a significant portion of the competitors in a sector, and with...
View ArticleRoll-Out Of Bing Ads’ Microsoft Account Requirement Ruffles Feathers
Last week, Microsoft issued a second announcement that it would be transitioning Bing Ads account logins to Microsoft accounts — currently used to access Hotmail, Messenger, SkyDrive, Windows Phone,...
View ArticleMicrosoft’s FY2014 Q1 Earnings Report Includes 47% Growth In Search Ad Revenue
Yesterday’s Microsoft FY2014 Q1 earnings report showed the company generated $18.53 billion in total revenues, with 47 percent growth in search advertising revenue. Executive vice president and CFO...
View ArticleIs Bing A Better Buy Than Google AdWords For Small Business?
Data released yesterday by small business (SMB) marketing platform Pricing Engine argues, as a number of others have in the past, that Bing ads are a “more efficient” buy than Google AdWords. While...
View ArticleMicrosoft Provides More Clarity On Bing Ads Microsoft Account Sign-In
Last week, users began seeing prompts to set up Microsoft account log-ins for their Bing Ads accounts. Some users expressed consternation about the changes and log-in errors they were experiencing...
View ArticleBing Ads Express Available To Agencies, Resellers
As of this week, agencies and resellers can begin offering access to the Bing Ads Express beta to their clients. Launched in early October, Bing Ads Express is an automated platform for small...
View ArticleMicrosoft Pilots “Hero Ads” For Branded Search Queries On Windows 8.1 Smart...
Today, Microsoft unveiled a new ad unit for branded search called Hero Ads. The new units are appearing on select exact match brand queries in Smart Search on Windows 8.1. Consider these ads as the...
View ArticleThe New Visual Brand Ads: What Google Banners & Bing Hero Ads Mean For Search
In the past two weeks, both Microsoft and Google began testing display-style ads that appear on search results for select brand queries. Many see the introduction of these ads as a money grab to get...
View ArticleBing Ads Introduces Refined Broad Match Keyword Targeting
In an effort to help advertisers attract more click volume from the Yahoo Bing Network, Bing Ads has rolled out Broad Match keyword targeting. The company says that with refinements and ongoing...
View ArticleWill Big Retail Rule Paid Search On Black Friday, Cyber Monday Again This Year?
Here we go, just over a week until Black Friday and Cyber Monday. All hands are on deck, budgets are ready to be unleashed. The big box retailers appear poised to yet again dominate paid search...
View Article