The New Visual Brand Ads: What Google Banners & Bing Hero Ads Mean For Search
In the past two weeks, both Microsoft and Google began testing display-style ads that appear on search results for select brand queries. Many see the introduction of these ads as a money grab to get...
View ArticleBing Ads Introduces Refined Broad Match Keyword Targeting
In an effort to help advertisers attract more click volume from the Yahoo Bing Network, Bing Ads has rolled out Broad Match keyword targeting. The company says that with refinements and ongoing...
View ArticleWill Big Retail Rule Paid Search On Black Friday, Cyber Monday Again This Year?
Here we go, just over a week until Black Friday and Cyber Monday. All hands are on deck, budgets are ready to be unleashed. The big box retailers appear poised to yet again dominate paid search...
View ArticleSee The Top 10 Most Searched Ad Campaigns On Bing For 2013
Following up on the release of the Bing’s 2013 search trends, which culled the top search queries across a range of categories, the Bing Ads team has pulled together the list of the most searched ad...
View ArticleBizible Adds Google AdWords ROI Reporting For Salesforce
Bizible, a marketing analytics app for Salesforce.com, has launched a feature to enable Google AdWords cost data to be imported and tied to actual revenue posted in Salesforce. The AdWords ROI...
View ArticleIt’s True! Bing Ads Allows Use Of Exclamation Mark In Ad Titles
After reading the news yesterday that Bing Ads has made a change to its Editorial Guidelines prohibiting third-party sellers from appearing as an original brand, I noticed this notation in the change...
View ArticleNew Bing Ads Solution Center at Search Engine Land
We are pleased to announce the launch of the Bing Ads Solutions Center, a resource for digital marketers and search advertisers, in collaboration with Bing Ads. The Bing Ad Solutions Center provides a...
View ArticleRetailers Spending Record Levels On Paid Search In 2013 Holiday Season
An early look at the paid search performance this holiday season shows retailers invested at record levels, beginning earlier, and are realizing new levels of revenue from their paid search efforts...
View ArticlePPC Excel Tips For Every Level: Part 1, Huge Time Savers For Beginners (And...
Excel is that must-have tool for managing, analyzing and reporting on paid search campaigns that is impossible to know too well. Many of us are self-taught — picking up tips and tricks here and there...
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